Discovery How Extraco Banks Built a Single Customer View to Better Service & Target their Customers

As a CDO, CIO, or Head of Data, you’re expected to drive growth and trust—while your customer data reality often looks like this:

• Campaign teams stuck in manual list pulls and spreadsheet dependency
• Customer data spread across dozens of systems with inconsistent definitions
• Limited control over data quality, integration, and governance due to tool sprawl
• Siloed lines of business blocking a true 360° customer view
• Pressure to deliver personalization—without the capacity, speed, or confidence to scale it

But how do you modernize customer engagement when the data foundation underneath it is fragmented?

In this case study, you’ll see how Extraco Banks, a banking & financial services provider, partnered with Infoverity to implement a Customer Data Platform (CDP)—creating a single view of the customer across banking, loans, wealth management, and insurance to enable more relevant, timely, and measurable engagement.

What you will learn from this case study

 ✔️ How to create a single view of the customer across lines of business
 ✔️ How to reduce campaign execution friction by moving from manual pulls to self-service activation
 ✔️ How a CDP can unify and operationalize customer data into actionable profiles
 ✔️ How to modernize your first-party data foundation
 ✔️ How to improve speed-to-market from weeks to minutes with scalable customer data operations
 ✔️ What outcomes look like when data and marketing align

Want to Learn the Full Story?

This case study is a practical blueprint for data and IT leaders who need to turn disconnected customer data into a governed, scalable foundation for personalization—and measurable growth.

➡️  Fill out the form to download the full story and start turning customer data complexity into faster execution and better outcomes.